Become a Virtual Public Relations Advisor
by Yvonne Buchanan
If you're looking for an in-demand home-based business, consider becoming a virtual public relations advisor. “Virtual” public relations firms are cropping up everywhere. Their members serve clients via e-mail, fax and telephone. You may opt to join an existing virtual PR firm or start one of your own.
Why Public Relations is a Great Business
There's never been a better time to enter the public relations field. The U.S. Department of Labor's Bureau of Labor Statistics has predicted public relations to be one of the three fastest growing fields through 2008. (The other two are technology and healthcare, two major consumers of PR services.)
If you have a knack for communication and are highly organized, consider training yourself to become a public relations advisor. Virtual public relations advisors charge $50-$150 per hour, depending on experience. Small businesses are happy to pay these fees because they are much lower than those charged by established public relations firms which have significant overhead costs.
Steps to Take
You don't have to be virtual. You can go the freelance route, and if your market is strictly local, great. But there are several advantages to going truly virtual. (Just try attending a meeting to a local client in your pajamas.) In short, there's never been a better time to become a virtual public relations advisor. If it's an avenue you'd like to pursue, the time to start is now.
About the Author
Yvonne Buchanan has been a public relations writer, editor and freelancer
for more than 20 years. She is an instructor at The PR Academy - http://www.learnpr.com,
a professional development institution that provides public relations
instruction and career strategies.
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